Friday, 18 September 2015

The Renaissance


The European renaissance began in Florence in the 14th century. The term renaissance is derived from the French word meaning rebirth.  This period in Europe was considered as the bridge between the middle ages and the modern history. It was during this period that European history experienced many changes.  It was the phase of Europe between the 14th and the 16th centuries that revived the classical art and the intellect of the Ancient Greece and Rome.
The renaissance period, as seen by many as the social and political upheaval, was also the time of the development of the art and science, literature, architecture and philosophy. It was in these disciplines, the emergence of new trends and fresh styles, which were inspired by the ancient European history.




 The development in these disciplines was believed to be because of the role that Medici family played in Florence. It was under the influence of Lorenzo de’ Medici that more lifelike art was encouraged. It was also the time leading artists, Leonardo Da Vinci, Sandro Botticelli and Michelangelo, became known.





Renaissance period was also a turning point in people’s attitude towards their clothing and appearances. It was the time when the idea of fashionable dressing came into focus. Tailoring was transformed and innovative techniques in cutting and sewing came up. Use of accessories like hats, gloves, bags and hairpieces came into fashion.
During the renaissance the type of clothing varied according to the social class that person belonged to. During this period clothing was all about showing of one’s social standing in the society. The clothing in this period was a great symbol of one’s wealth, and there were several differences in the clothes that a high class person is wearing than to what a peasant would wear.
The clothing of the wealthy was made of expensive fabrics like silk, velvet, fur, brocade and cotton. Fur was often used as lining inside of the garments. Their clothing was made of darker colors and elaborate embroidery and jewels were often sewn into the garments.
In contrast to the wealthy, the lower classes wore much simpler garments. There were also rules that restricted lower classes to clothing of only one color. Many of the clothing styles of the lower classes were imitates of the clothing of the wealthy.





The women’s clothing during this period was very extravagant and multi layered. Women would wear full length gowns with tight fitted bodice with many layers in the garment and usually had sleeves. Women of lower classes had fewer layers in their clothing than compared to that of wealthy women. The layers of a women’s gown was also considered as a status symbol. The more layers you wore, the wealthier you are. Dresses with elaborate necklines were also fashionable.
Women of lower class wore fewer layers and less restrictive styles as it gave more freedom of movement, they also wore much looser corsets or none at all. All women wore linen chemises or shifts, petticoats to fill out the gown and stockings which were normally knee high.

 


Headwear was also very popular for women during the renaissance. There were many different styles of headdresses like the “Pointed Cone”, the French hood style and lace trimmed veils were also very common. Some headwear completely concealed the hair of the women while others allowed the hair to be shown.





Men’s clothing during the renaissance changed a few times but the most popular style was the “square” silhouette during the reign of Henry VIII. The “square” silhouette was achieved by the widening of the shoulders on vests and coats and padding them which was often made of horsehair. They used to wear knee length breeches with hose or stockings instead of trousers. The shirts were with lace collars and cuffs with low neckline. Over the shirt would go a fitted top called doublet and a close fitting jacket called the jerkin.

Men’s headwear included a wide brimmed hat to finish off the square look.

 


Design and Visual Culture 

Design and visual culture is involved in every aspect of our life, however small it may be. Design is not limited to a set definition. It is the creativity of the creators mind. Design is everywhere, designs lies in everything from our last purchased piece of jewelry to fancy websites working. Everything created or every thought that was brought to life is design.
                            “Vision is the art of seeing the invisible.”
- Jonathan Swift
Every person understands design differently, but the easiest way to define it is that anything and everything that we see around us is design. From the house that we live in to the clothes that we wear, it’s all a design. It’s all based on what we see and how we comprehend it.

 Design is based on a person’s perspective. How he looks at it, how he sees it. It’s like a child playing with blocks, when he puts a few blocks together, they make a car, and when he rearranges the same blocks and makes a bus. It’s all based on one’s perspective and how we put it together.




Design adds uniqueness to our lives. Imagine how boring it would be if all of us drove the same cars, had the same bag packs, and inconvenient to not knowing which one belongs to us.

Design and visual culture has also played a major role in the ancient period. From studying the history we see the importance of design even in those times. For example the Nazca lines in the Nazca desert of Peru. These lines are geoglyphs made by carvings on the ground. These lines are made by removing the stones to pave a way. 
The Nazca lines are in sq km and can only be seen properly from the sky lines. Many theories have been presented to understand the purpose of these designs but none have been proven.

Visual culture is based on expressing some emotions or conveying a message to others through visuals. Most of what we experience on a daily basis is visual. From the things we see on television to the things that we experience walking down the street is all to a certain extent visual.

Visual culture is affected by many factors like history, race, geography, religion, technology and economy.

In today’s time everything, we see around us, conveys some sort of message. Most of the things are designed, in a certain way, which serves a social purpose.  A lot of the new infrastructure that we see being build today is designed with new technology to make it environment friendly and sustainable, most of the movies and the advertisements that we see now days are promoting or helping a social cause.



Our society depends on design and visual culture to help it keep moving forward.



Thursday, 17 September 2015


A blog is a website consisting of entries which are called posts appearing in reverse chronological order with the most recent entry appearing first, similar in format to a daily journal. Blogs typically include features such as comments as well as links in order to increase user activity.

GIRL WITH CURVES

Started by Tanesha Awasthi in 2011 on the encouragement of her husband, this blog has quickly risen to success and is said to be one of the most leading fashion and beauty sites for plus size women at present. This blogger challenges conventional body image issues by setting no rules for her dressing. Just three weeks after the launch of her street-style blog, Glamour magazine tapped her for a fashion feature. She has also featured in Vogue India and has won numerous awards. Her most recent endeavour has been the launch of her clothing collection which she has designed herself.

WORLD OF WANDERLUST

World of Wanderlust is an established travel blog which was founded by Brooke Saward in December 2012 in order to document her travels. Currently, there is a small team of 8 writers behind the site whose aim is to keep readers up-to-date with current travel trends, emerging destinations, and new products on the market. The mission of this blog is to inspire, intrigue, urge and inform readers to travel to more places, more often.
      

SOCIAL MEDIA WEBSITES are instruments of communication through the medium of the internet.

PINTEREST

Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images which are known as pins as well as other media content like videos or images, through collections known as pinboards. Pinterest acts as a personalized media platform. Users can leaf through the content of others on the main page. This website is particularly a hit among women.
This was started by Ben Silbermann, Paul Sciarra and Evan Sharp in March, 2015. At present this social media website is being managed by Cold Brew Lab. Pinterest has broadened its horizons by launching its mobile application as well. The most popular categories on Pinterest are food & drink, DIY & crafts, women's apparel, home decor, and travel.

TUMBLR

Founded in February, 2007 Tumblr is one of the oldest micro blogging platform and social networking website which was founded by David Karp and was sold later to Yahoo! Inc. As of September 1, 2015, it hosts over 252 million blogs.
The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs, or make their blogs private. Much of the website's features are accessed from the "dashboard" interface, which provides the option to post content and posts of followed blogs. Features like customised domain name as well as blog, tags which makes it easier for users to find posts, queue and dashboard have all contributed to the website’s phenomenal success.

INSTAGRAM

Available in 25 languages, Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, including its own.
Created by Kevin Systrom and Mike Krieger, it was launched in October 2010 as a free mobile app. This service rapidly gained popularity, with over 100 million active users as of April 2012 and over 300 million as of December 2014. The service was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock. In 2013, Instagram grew by 23%, while Facebook, as the parent company, only grew by 3%.
In January 2011, Instagram added the feature of hashtags in order to assist users to discover both photographs and each other. Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like "photo," to make photographs stand out as well as to attract like-minded Instagram users.


Sunday, 13 September 2015

Impact of sub culture on fashion


                                              “Fashions fade, style is eternal.”
-         Yves Saint Laurent

Fashion is forever changing, but style stays forever. Style is something personal and it reflects every individual’s character. Changes in fashion were seen throughout the 20th century. They may be minor or major changes but there is always something distinct in clothing of one period from another.
These changes can be due to practical reasons, like changes in women’s clothing during World War II, or something due to popular influence like introduction of the Little Black Dress by Chanel in 1926.
Subculture is a group of people within a culture which differentiates them from the larger culture to which they belong. It is the want of being authentic that creates a subculture, the urge of defying the mainstream and finding their own distinct identity.
  
 

 Fashion is influenced by wars, conquests, law, religion and the arts. Similarly, the inspiration to develop a subculture comes from society, economy, movies, intellectual and cultural climate, fantasy, innovation, music movements, and many such factors. Being part of subculture is being molded by historical events and cultural phenomena.
Fashion subcultures are based upon certain features of costume, appearance and adornment that make them unusual from the rest and it depends on fashion for its existence. Gothic, hippie, grunge, punk, minimalistic, emo, heavy metal, boho, hipster are some of the major subcultures.

 


Punk
Punk fashion first began in United Kingdom, Australia, and the United States in the mid 1970s.punk subculture centers around punk rock, ideology, fashion, visual art, literature, dance and films. It is generally associated with loud, aggressive genre of rock music called punk rock.
Punk fashion is described as the clothing, hairstyles, cosmetics, and jewelry, tattoos and body modifications of the punk subculture.
Early punk fashion adapted everyday objects for aesthetic effect, such as band t-shirts, leather jackets with metal studs and spikes, footwear like converse, dr. martens and combat boots. Crew cut hairstyle, arm pants and hooded sweatshirts are also worn as punk fashion.
Punk fashion has been popularized by many well established fashion designers such as Vivienne Westwood and Jean Paul Gaultier.



Gothic
Gothic is a contemporary subculture that began in England during the early 1980s in the gothic rock scene, an offshoot of the post punk genre. Its imagery and cultures show influences from 19th century gothic literature and horror films. Gothic fashion has borrowed styles from Elizabethan, Victorian and medieval periods. 

Gothic fashion is associated with stark black clothing and dark makeup. It is stereotyped as conspicuously dark, eerie, mysterious, complex and exotic. Ted Polhemus described Goth fashion as a “profusion of black velvets, lace, fishnets and leather tinged with scarlet or purple accessorized with corsets, gloves, precarious stilettos and silver jewelry depicting religious and occult themes.”

 Designers like Alexander McQueen, Gareth Pugh and Jean Paul Gaultier have brought elements of Goth to the runway. It was described as “Haute Goth” by Cintra Wilson in the New York Times.
Subculture has always been a part of, and will always depend on, fashion for its existence.
                                                        



Headlines

1) The secret of making people like you
        How to make people instantly like you?

2) A little mistake that cost a farmer $3000 a year
        Farmer’s inaccuracy makes him lose $3000 a year

3) Who else wants a screen star figure?
        The art of getting a superstar body

4) The child who won the hearts of all
        Hearts of millions go out for the child

5) Are you ever tongue-tied at a party?
        Do gatherings leave you speechless?

6) How to win friends and influence people
        Ways to make people like you

7) Do you make these mistakes in English?
        Most caused errors in English!

8) How a new discovery made a plain girl beautiful
        Beautiful discovery of a Plain Jane

9) Hands that look lovelier in 24hours- or your money back
        Guaranteed beautiful hands or your money back

 10)  Why some people almost always make money in the stock market
         Lucky and fortunate strike the stock market

 11)  It seems incredible that you can offer these signed original etchings- for only     $5 each
         Mystery of the original etchings- for only $5 each?

12)  Which of the $2.50 to $5 best sellers do you want- for only $1 each?
        The Big Fat Book Sale-each one $1

13)  How I improved my memory in one evening?
        An evening that turned into a memory miracle

14)  Discover the fortune that lies hidden in your salary
        The hidden treasure of your income

15)  Right and wrong farming methods- and little pointers that will increase your            profits
       Scientific discovery to help yield better profits

16)  New cake- improver gets you compliments galore!
        Rise in compliments with the new cake- improver

17)  Imagine me… holding an audience spellbound for 30 minutes
       Awestruck and amazed I leave the crowd…

18)  This is Marie- Antoinette –riding to her death
        Marie- Antoinette--Talking towards her own grave

19)  Did you ever see a ‘Telegram from your heart’?
        A heartfelt love letter

20)  Now any auto repair job can be duck soup for you
        Auto repair now a child’s play

21)  New shampoo leaves your hair smoother- Easier to manage
        Make your tresses softer with this new shampoo

22)  Its a shame for you not to make good money-when these men do it so easily
        Woman ashamed her man for not making good money

23)  Thousands now play who never thought they could
        Practice and perseverance makes a winner

24)  Again she orders…. “A chicken salad please”.
        Her perpetual habit of eating chicken salad

25)  For a woman who is older than she looks.
        For deceiving looks…

26)  Announcing… The new edition of the Encyclopedia that makes it fun to learn things
       The fun new warning in this new edition

27)  Where you can go in a good used car
        Travels of a second hand car

28)  Check the kind of body you want
        Body now can be chosen

29)  Suppose this happened on your wedding day!
        The Wedding Day Disaster!

30)  Are they being promoted right over your head?
       An unreasonable promotion?


31)  Money- saving bargains from America’s oldest diamond discount house
       Diamond at the price of stones!

32)  Profits that lie hidden in your farm
        Farmers dig out huge profits

33)  How a new kind of clay improved my complexion in 30 minutes
        A 30 minute clay miracle

34)  Does your child ever embarrass you?
        Menace of a Problem Child

35)  Do you do any of these ten embarrassing things?
        Do your habits embarrass you?

36)  The man with the ‘Grasshopper Mind’
        The tale of a distractive mind

37)  Throw away your oars!
        Throw away your oars, Swim to the shore!

38)  Call back these great moments at the opera
        Memories of the Opera

39)  I lost my bulges….and saved money too
        Weight loss at just half the cost

40)  Often a bridesmaid, never a bride
       Always a Bridesmaid



     

     










Wednesday, 2 September 2015

The Dark Ages

The dark ages also known as the middle ages were the time of the decline of the Roman Empire. It was the time of cultural and economic deterioration. This period between 500- 1500 AD were dark times. It was the times of the religious superstitions and of the Black Death the bubonic plague, causing devastation in Europe.

During this period people in different parts of Europe wore different clothing’s also varying the clothing according to the social class a person belonged to. These differences were shown in the clothing styles as well as the material of the clothes.
The pheasants, slaves and the low classes could not afford the high quality materials due to the sumptuary laws. The basic garment that they wore were tunics made of cloth or leather and an over tunic in the colder weather.

 The clothing for the lower class was usually made of woven wool. Men and women both wore similar clothing, the tunics, with slight differences. The tunics were made of long rectangular wool with a hole in the center for the head and crude stitching at the sides, leaving a gap for the neck. Sleeves were not a part of the original garment and were optional to be added in the future.

 Men and women used to wear tunics with slight differences. They used to modify their tunics by cutting slits for places such as arms, legs and the sides for more free movement. The idle tunic length was till thighs, but men would often let the tunics fall just past their knees, while the women would let the tunics fall down their legs to give them the look of a dress.

The length of a men’s tunic depended on their occupation. The workers wore shorter tunics than those who performed more refined tasks.
The men’s tunic was often made of coarser wool and was not as brightly colored as women’s clothing. Men’s tunics were made of undyed wool and were of the colors beige, brown or gray.





Though the garment might be called by different names at different places and during different periods of time, essentially the basic construction of the tunic was the same throughout the centuries.

 The clothing of the wealthy was made of finer fabrics. The under tunics were made of linen were much lighter in weight than those made of wool, and were more durable and comfortable. The production of linen was more time consuming and expensive to purchase and was not affordable by the common serfs.



       

The clothes for Nobles and the aristocracy were made by professional weavers and tailors. Their clothes were made from the most lavish and expensive materials like silk and velvet. Heavier cloth called ‘damask’ was also worn with fur trimmings for the sleeves and the outfit. The nobles also wore fine jewels and diamonds. Their clothing were brightly colored and embellished with jewels.

The women wore full length tunics. The richer the women the more luxurious her clothing was. The women tunics transformed into flowing gowns with elaborate Headgears and veils.












Visual Communication

Visual communication is the first step towards creating a connection or a perception. Visual communication has always been and will always be a major part of our life. It may be an unconscious act, but it has been a part of our everyday life since the day that we first opened our eyes. 

Visuals have a lasting effect on us. Studies have been conducted proving that only 20% of what a person reads from a text actually sticks. However, if the information is gained through an image, there is 80% of information retention.

Studies also show that it takes a human brain more time to comprehend the written text than a visual. Whenever we see a poster the first instinct is to decipher or understand the visual, only then do we read the text.


 Signs and symbols are a major part of visual communication. Universal symbol language can be interpreted by anyone from any part of the world. It is a universal language through which people can communicate regardless of the language that they speak.







The meaning of the above symbols remains the same all over the world. It will not change its meaning even if something is written in a different language.

Similarly logos and apps are making it easy for the people to understand and adapt. For example if we see the yellow curved ‘M’ it will always represent McDonald. Visual communication also plays a major role in simplifying people’s lives. The apps and their logos have made our lives simpler and faster. We do not need to read to understand that a particular logo is of our contact book or messages. We see small kids these days that do not know how to read yet, playing games and listening to songs on phones and I Pads.

Even in films visuals are as important as the storyline. If the plot or story is good, and the visuals are not complimentary to it, it will not be called a good film. It is the visual effects that give the story its depth.

          “Playing with the world and our perception of it is the essence of visual life”
- Don Levy
In ‘Cinematic Journey Through Visual Effects’ Don Levy talks about movies and the visual effect as the ultimate medium of magic. It is the play of illusion and with people’s perception, the art of manipulating the visual to convey the emotion correctly. For example the visual effects in the harry potter series brought life to JK Rowling’s books. It was the visual effect that brought more emotion in the romantic movie titanic.

Visuals have been a part of our lives even before we could talk or read, even before we could say our own name. It was with us in the stories that were read to us and the cartoons that we saw. We see that the children’s books are majorly filled with visuals so that they can understand and remember the story or the objects.





Visuals and design are important elements in a newspaper. Thinking of a newspaper the first thought that comes to mind is knowledge and facts but if a newspaper contains all knowledge and no visual appeal it becomes tiresome to go through the whole newspaper. Therefore it is important to design the newspaper with the graphics and visuals that compliment the knowledge to make it more interesting.