Friday, 18 September 2015

Design and Visual Culture 

Design and visual culture is involved in every aspect of our life, however small it may be. Design is not limited to a set definition. It is the creativity of the creators mind. Design is everywhere, designs lies in everything from our last purchased piece of jewelry to fancy websites working. Everything created or every thought that was brought to life is design.
                            “Vision is the art of seeing the invisible.”
- Jonathan Swift
Every person understands design differently, but the easiest way to define it is that anything and everything that we see around us is design. From the house that we live in to the clothes that we wear, it’s all a design. It’s all based on what we see and how we comprehend it.

 Design is based on a person’s perspective. How he looks at it, how he sees it. It’s like a child playing with blocks, when he puts a few blocks together, they make a car, and when he rearranges the same blocks and makes a bus. It’s all based on one’s perspective and how we put it together.




Design adds uniqueness to our lives. Imagine how boring it would be if all of us drove the same cars, had the same bag packs, and inconvenient to not knowing which one belongs to us.

Design and visual culture has also played a major role in the ancient period. From studying the history we see the importance of design even in those times. For example the Nazca lines in the Nazca desert of Peru. These lines are geoglyphs made by carvings on the ground. These lines are made by removing the stones to pave a way. 
The Nazca lines are in sq km and can only be seen properly from the sky lines. Many theories have been presented to understand the purpose of these designs but none have been proven.

Visual culture is based on expressing some emotions or conveying a message to others through visuals. Most of what we experience on a daily basis is visual. From the things we see on television to the things that we experience walking down the street is all to a certain extent visual.

Visual culture is affected by many factors like history, race, geography, religion, technology and economy.

In today’s time everything, we see around us, conveys some sort of message. Most of the things are designed, in a certain way, which serves a social purpose.  A lot of the new infrastructure that we see being build today is designed with new technology to make it environment friendly and sustainable, most of the movies and the advertisements that we see now days are promoting or helping a social cause.



Our society depends on design and visual culture to help it keep moving forward.



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