Design and
Visual Culture
Design and
visual culture is involved in every aspect of our life, however small it may
be. Design is not limited to a set definition. It is the creativity of the
creators mind. Design is everywhere, designs lies in everything from our last
purchased piece of jewelry to fancy websites working. Everything created or
every thought that was brought to life is design.
“Vision is the art of seeing the invisible.”
- Jonathan Swift
Every person
understands design differently, but the easiest way to define it is that
anything and everything that we see around us is design. From the house that we
live in to the clothes that we wear, it’s all a design. It’s all based on what
we see and how we comprehend it.
Design is
based on a person’s perspective. How he looks at it, how he sees it. It’s like
a child playing with blocks, when he puts a few blocks together, they make a
car, and when he rearranges the same blocks and makes a bus. It’s all based on
one’s perspective and how we put it together.
Design adds
uniqueness to our lives. Imagine
how boring it would be if all of us drove the same cars, had the same bag packs,
and inconvenient to not knowing which one belongs to us.
Design and
visual culture has also played a major role in the ancient period. From
studying the history we see the importance of design even in those times. For
example the Nazca lines in the Nazca desert of Peru. These lines are geoglyphs
made by carvings on the ground. These lines are made by removing the stones to
pave a way.
The Nazca lines are in sq km and can only be seen properly from the
sky lines. Many theories have been presented to understand the purpose of these
designs but none have been proven.
Visual
culture is based on expressing some emotions or conveying a message to others
through visuals. Most of what we experience on a daily basis is visual. From
the things we see on television to the things that we experience walking down
the street is all to a certain extent visual.
Visual
culture is affected by many factors like history, race, geography, religion, technology
and economy.
In today’s
time everything, we see around us, conveys some sort of message. Most of the
things are designed, in a certain way, which serves a social purpose. A lot of the new infrastructure that we see
being build today is designed with new technology to make it environment
friendly and sustainable, most of the movies and the advertisements that we see
now days are promoting or helping a social cause.
Our society
depends on design and visual culture to help it keep moving forward.
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